Outsource Real Estate Marketing to a Dedicated Marketing Assistant

Marketing slips to the bottom of the list most weeks. We hear it from principals constantly, because arrears and maintenance come first. When you outsource real estate marketing to PMVA, one assistant works to brief you on your listings, social posts and newsletters, so the work goes out on schedule while the market calls stay with your team.

Find Out How

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What Your Real Estate Marketing Assistant Handles Each Week

Get Listings Live Faster With Consistent Portal Work

Every vacant day costs your landlord money, and simply listing a property and hoping for the best is not a strategy. Your assistant builds the listing to your template, drafts the copy and books the photographer, then loads it to realestate.com.au and Domain once you have approved it, working alongside our property management support. They track signboard orders, advertising spend and relisting dates, while pricing and the decision to list stay with your licensed team.

Keep Your Social Feed Live Without Adding Local Headcount

A quiet feed reads as a quiet agency, and posting is usually the first thing to drop in a full week. Your assistant plans the month of content with you, then schedules, publishes and reports across Facebook, Instagram and LinkedIn, with our real estate social media services covering that work in more detail. In our experience, a mix of market insight and behind-the-scenes content holds attention better than listings alone, and anything naming a property comes back to you before it goes out.

Nurture Landlords With Newsletters That Actually Go Out

A newsletter that only lists properties gets skimmed and deleted. Your assistant drafts each real estate newsletter to your brief, uses images you have supplied or that are approved and properly licensed, segments the list against the criteria your agency has approved, then schedules the send for your review. The same assistant prepares the comparative market analysis (CMA) packs and appraisal mailouts your team uses when growing your rent roll, and reports opens, clicks and unsubscribes so you can see what your database reads.

Keep Every Flyer and Window Card On Brand

Artwork drifts the moment three people are making it. Sarah, who heads property management at a Canberra agency, put it plainly: “Everyone had their own way of doing things, which led to inconsistencies.” Your assistant works from one approved template set held in your blueprint, so your listing flyers, open home boards, proposal packs and agent profiles match, with our graphic design and photo editing teams alongside for image work. You keep the master files, and we keep the versions tidy.

Add Marketing Capacity Without Adding a Local Salary

A local marketing coordinator costs more than the advertised salary once you add recruitment, superannuation, workers’ compensation, leave, equipment and the months before a new hire is productive. Employer obligations have tightened too. From 1 July 2026, super must reach the fund within seven business days of payday under the ATO payday super rules, with some exceptions. Because PMVA employs your assistant, the engagement avoids many of those overheads, and what you pay reflects the hours and scope you delegate.

Send Owner Reports Without Chasing Anyone

Owners rarely complain about the result. They complain about the silence. Your assistant prepares two different reports: landlord updates covering enquiry numbers, inspection attendance and feedback on a property you manage, and vendor reports covering campaign performance for an owner selling through your agency. Both arrive in your branding on the day you choose, ready for your team to send on, and our sales administration support picks up the contract side when a campaign runs to a sale.

FAQs: Outsourcing Real Estate Marketing

Is PMVA a Marketing Agency or a Marketing Assistant?

We are an assistant, not an agency. PMVA gives you a trained person who completes marketing administration under your direction. We do not set your strategy, sign off your ads or publish in our own name. Your assistant is not a licensed agent, so anything that needs a licence or an agent’s judgement, including pricing advice, market appraisals and formal advice to an owner, stays with your licensed team. Your assistant posts to your channels and sends approved campaigns from your systems, and anything written to an individual owner, landlord or vendor goes out from your team. An agency charges you to think and hands back a plan. An assistant hands back the hours and leaves the market calls with the people who know your suburb.

How Does PMVA Keep My Brand Voice Consistent?

Your assistant works only for your agency, full time, forty hours a week, and is not shared across a pool of clients, so they learn one tone, one template set and one standard. Our Australian trainers meet with you twice weekly through your first six weeks to build a bespoke programme around your agency, and that is when your style, your approved templates and your sign-off points get written down. Everything still passes through your team before it goes out, and you can change the standard at any time, because there is only one person to brief.

Is My Data Secure When I Outsource Marketing Tasks?

Your assistant is allocated one PC unit with a unique IP address that stays with them from our training bay to the production floor, and the office runs CCTV, download restrictions, two-factor authentication and secure firewalls. The control most principals value is simpler: you hold the passwords and the email account of your assistant, so access is yours to grant and yours to withdraw. PMVA is a registered company in the Philippines with our own office in Clark, and we employ every assistant there directly, so your assistant works from the Philippines inside systems you control. Your agency remains responsible for the personal information it holds about landlords and tenants. Where that information is reachable from overseas, the relevant guidance is from the OAIC on APP 11 security and APP 8 cross-border disclosure, and whether an arrangement counts as a disclosure or as a use turns on whether your agency keeps effective control of how the information is handled. We document which systems your assistant can access during onboarding, and we recommend you confirm the position with your own adviser and reflect it in your privacy policy.

What Marketing Tasks Can I Outsource to PMVA?

Most of the doing, across both teams. On property management that is rental listings and portal loading, social posts and scheduling, landlord newsletters, mailouts, call sheets, market watch and CRM updates. On sales it is listing packs, open home promotion, vendor reports, auction packs and buyer follow-up lists, with design, photo editing and video alongside. What stays with you is the judgement: the price, the angle, which properties to push and what to say about the market. The same assistant extends into lead follow-up through prospecting and appointment setting.

How Does Outsourcing Compare to Hiring a Local Marketing Coordinator?

A local hire costs more than the advertised salary. You carry recruitment, superannuation, workers’ compensation, leave, equipment and the months before the person is productive, plus the risk that they leave. Because PMVA employs your assistant, the engagement avoids many of those overheads, and if your assistant moves on we recruit and retrain the replacement at our cost. Every PMVA assistant completes more than 200 hours of property management training before working on a client account, built on Australian law and the software you already run, so most of the first month goes into your work rather than teaching the basics. Our blueprint library holds more than 1,600 documented processes. What you pay depends on the hours and scope you delegate, so the fair comparison is against the full cost of the role you would otherwise fill.

How Quickly Can My Marketing Assistant Start?

Most agencies are running within weeks rather than months, and the work is staged rather than switched on overnight. We follow four steps. First we map your marketing tasks and mark which ones you delegate and which stay with your licensed team. Then we write the delegated ones into your blueprint, with your templates, brand rules and approval points. From there your assistant starts on a rollout plan, while our Australian trainers meet with you twice weekly through the first six weeks. Finally we review what went out and adjust the blueprint as your confidence grows. What sets the pace is how quickly the brand files, template access, portal logins and a named approver come together, and our Australian team builds the training rather than asking you to make it. You can meet them on our about page.

What Happens if My Marketing Assistant Is Unavailable?

Cover comes from our subject-matter experts, our most experienced people, who step in for five minutes, an hour or several days depending on what the absence needs. That is our Zero Downtime Commitment. Marketing is usually the first thing to lapse when one person is away, because nobody else knows the calendar or the templates. Your cover works from the same blueprint, so the posts still publish, the listings still go up and the newsletter still goes out, without you briefing anyone again.

Will Outsourcing Marketing Affect the Quality of Service My Clients Receive?

It tends to improve it, because the hours come back to the people who deal with clients. When Rheanna and her Perth team came to us they made a deliberate call, holding the portfolio steady rather than growing it and putting the freed hours into service. “It has created more time for our property managers to spend with clients, which was our main goal.” Her customers felt it too. “Our customers are much more satisfied because our team simply has more time to spend with them.” A Canberra agency went the other way and pushed for growth, posting two record months for new leases. The time has to come from somewhere either way.

What Our Clients Are Saying

“Our agency have been using PMVA for quite a few years now and find exceptional service from the team. Always happy to make adjustments, ensure the VA’s are on track, errors are corrected and procedures are in place for extended training”.

— Jacqui Kerin

“PMVA operates with remarkable efficiency. From property oversight, document management, to marketing support, they consistently provide work of exceptional quality. For those in search of dependable and proficient assistance within the real estate realm, I would recommend the services of PMVA”.

— Cathay Caven

“Partnering with PMVA has been the most enlightening and rewarding experience I have ever had. They have sure helped take the business to the next level in only 3 months”.

— Ross Cooper

Path to Growth: Real Estate Client Case Studies

February 14, 2026

How we are delivering everyday consistency through outsourcing

Sarah, Head of Property Management of a large residential agency in Canberra achieved two record months for new leases after standardising processes with PMVA support.

February 14, 2026

How I’m Delivering Exceptional Service

Phil Jones, Principal of Propel Realty, a Brisbane Residential and commercial agency outsourced more than 20 processes, over 300 daily and monthly tasks to a dedicated VA within 18 months.

New Cover for Client Testimonials Blog Thumbnails 4

February 14, 2026

How I’ve Streamlined My Business Processes

Rheanna, Head of Property Management for a mid-size residential agency in Perth freed property managers to spend more time with clients, improving customer satisfaction.

Zero Downtime Commitment

We provide an experienced backup service should your dedicated real estate Virtual Assistant require any time off.

Benchmarked Processes

We elevate your systems and processes by benchmarking them against industry leaders.

No Turnover Costs

We safeguard your business against the high cost of turnover with inclusive recruitment, training and replacement services.

Fast Implementation

Our expert consultants will guide your team through the entire implementation, without the usual roadblocks associated with outsourcing.

Ready to Outsource Real Estate Marketing?

Book a strategy session with our CEO, Tiffany Bowtell. We will map which marketing tasks are worth handing over first, what stays with your team and what your first month would cover. You will leave with that list either way.

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